Friday, April 26, 2019

How can a firm use social media in branding Research Paper

How can a firm subroutine social media in filthing - Research Paper ExampleThis study looks into apple Incorporation as a big name in the computer and electronic industry. The comp each is known for its continuous aim and innovative products. Apple is famous for the diverse ideas and strategies in comparison to the competitors and as a result urinate a clear edge competitive advantage in the market. In this section, the social media marketing dodging of Apple has been evaluated along with the explanation of the consumer issues and needs. brotherly media marketing is gaining popularity rapidly among different organizations. It has taken important billet in the Integrated Marketing Communication (IMC) strategies of the organizations. Social media marketing allows the organization to communicate and act with the site market in more easy and accessible manner. Different social media sites and blogs provide the organizations with the platform to interact with the customers dir ectly. These social media platforms also allow the customers to raise any query or issue related with the products of serve of the organization. Owing to the high importance of social media marketing, it is macrocosm used by almost all organizations as a branding tool in regularize to formulate and communicate the brand image and identity. The brand image and brand identity of any organization or product is directly dependent on the perception consumers built about that situation product or organization. In this regard, the online presence of the organization contributes towards formulating consumers perception. ... Social media marketing allows the organization to communicate and interact with the target market in more easy and convenient manner (Mangold & Faulds, 2009). Different social media sites and blogs provide the organizations with the platform to interact with the customers directly. These social media platforms also allows the customers to raise any query or issue re lated with the products of services of the organization. Owing to the high importance of social media marketing, it is being used by almost all organizations as a branding tool in order to formulate and communicate the brand image and identity (Chan-Olmsted, 2011). The brand image and brand identity of any organization or product is directly dependent on the perception consumers built about that particular product or organization (Hawkins & Mothersbaugh, 2009). In this regard, the online presence of the organization contributes towards formulating consumers perception. Apple Incorporation has been coming up with different marketing and promotional strategies in order to attract more and more customers. However, it is important to find here that the social media marketing strategy of the company has been under serious criticism by different analysts and also the customers. The management of Apple has been only focusing on maintaining the online presence through the itunes and Apple natural covering store. The main focus of the organization is on the different innovative and high quality electronic products (Subramanian, 2010). Apple does not have any official facebook fan page and twitter account. Although, Apple maintains some parole forums, which are for replying to the queries and questions of the customers, but unfortunately the staff and employees at

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